User interface design(UI)

 

UI design is concerned with all the visual and interactive elements of a product interface, covering everything from typography and color palettes to animations and navigational touch points (such as buttons and scrollbars). You can read more about the work of UI designers in our guide.

“UX is focused on the user’s journey to solve a problem; UI is focused on how a product’s surfaces look and function.”
— Ken Norton, Partner at Google Ventures, Ex-Product Manager at Google

UX and UI go hand-in-hand, and the design of the product interface has a huge impact on the overall user experience. Learn more about the difference between UX and UI design in this guide.

UX design is everywhere: the layout of a supermarket, the ergonomics of a vehicle, the usability of a mobile app. While the term “user experience” was first coined by Don Norman in the 90s, the concept of UX has been around for much longer.