Logo design is not a Mock-up

 

Mockups can be great. They make your design look more professional and help the client get an idea of what design can look like in real-world context. There are hundreds of resources out there to help you use or create your own, and that’s for a reason — they work.

But there’s a dark side to the mockup. Designers can rely too much on using a nice mockup to sell a sub-par design. Or, conversely, do a poor job creating the mockup, which distracts the client from the real design or misleading them into thinking they’re going to receive deliverables that they aren’t.