Logo Design
1. Simple Your logo needs to be easily identifiable at a glance. Allow for changes of size and colour. Good logos deliver something unexpected and are unique without being complicated. Starbucks, this logo is universally recognised worldwide. The story behind the Starbucks logo gives it a very unique quality among its contemporaries. Can you think of any other globally known coffee company that has an identity as unique as the Starbucks logo where the story and values permeate the identity in a simplistic way? The execution of the logo is clean symmetrical and its application into multi purpose usage backs up how simple the visual representation is. Principle one to design a logo - Simplicity 2. Memorable An effective logo should be memorable. Keep it simple and appropriate to the nature of the business. The Audi logo has a global presence. Children from a very young age play games in memorising what cars they recognise via their identity. Principle one to design a logo - Memorabl...